Branding Iron Awards

Whether they have substantial marketing funds and staff, or a shoe-string budget and marketing is among ‘other duties as assigned,’ librarians are creating amazing work to promote their services, programs, and events. TLA’s Branding Iron Awards honor this inspiring and creative work with awards presented in several categories, and one overall Best of Show winner.

2024 Branding Iron Best of Show Recipient

Congratulations to Dallas Public Library!

Gretchen Pruett, TLA President and Kristin Calvert, Dallas Public Library.

Applications for 2025 will open in September 2024.

Categories

Each category will honor a winner from an academic, school, public and special library (if entries are received from all library types).

Fundraising, Annual Report, Strategic Plan

• Fundraising campaigns/donor outreach, annual report, strategic plan

Special Events, Exhibits: marketing, public relations and community outreach initiatives to promote these events.

• Literacy Nights, Galas, special one-time program/featured speaker or community event, or a topical exhibit offered for a limited time.

External Communications: print or digital marketing not associated with a reading program, special event, or exhibit.

• Newsletters, calendars, orientation materials, email marketing, brochures, book lists, bibliographies, signs, postcards, flyers, swag, etc.

Digital Only Communications: ongoing marketing that does not exist in print format

• Social media feeds, podcasts, video channels (YouTube, Vimeo, etc.), complete redesign of website

Reading Programs: marketing, public relations and community outreach specifically to promote reading programs

• Reading programs for any season, any age; school-wide reading programs; community reads

For more information, contact Wendy Woodland, TLA director of advocacy and communications.