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Branding Iron Awards

Honoring creative marketing and public relations projects and activities.

Whether they have substantial marketing funds and staff, or a shoe-string budget and marketing is among ‘other duties as assigned,’ librarians are creating amazing work to promote their services, programs, and events. TLA’s Branding Iron Awards honor this inspiring and creative work with awards presented in several categories, and one overall Best of Show winner.

Congratulations Bee Cave Public Library! 2019 Branding Iron Best In Show winner for their creative #Celebrarians campaign.

Jane Stimpson, TLA PR Committee chair; Megan Fischer and Cate Sweeney, Bee Cave Public Library; Jennifer LaBoon, TLA president (pictured l-r)

2019 Category Winners and Honorable Mentions

Advertising
Denton Public Library, Libraries Rock – Summer Reading Challenge
Victoria Public Library, Friends Book Sale (honorable mention)

Community Engagement
Austin Public Library, Electric Lady Bird
Plano Public Library, Girl Scouts Technology STEM Seal of Approval patch (honorable mention)

Digital Promotion
Flower Mound Public Library, Libraries Rock – Summer Reading Program video
Plano Public Library, STEAM programming video (honorable mention)

Printed Promotion
San Antonio Public Library, PopCon
Keller Public Library, Programming Promotions (honorable mention)

Public Relations Campaign
University of Texas at San Antonio Libraries, ¡Ven a Comer!
Irving Public Library, We (Still) Believe in Libraries (honorable mention)

Rebranding
McAllen Public Library, South Texas Book Festival
Pflugerville Public Library, Summer Reading Program (honorable mention)

Special Event
Lampasas Public Library, The Painted Chairs fundraiser
Killeen ISD Libraries, STREAM Camps (honorable mention)

Categories

Advertising: radio spots, TV, PSA’s, website/online, social media, newspaper or magazine, etc. (print and digital/paid or unpaid)

Advocacy: letters-to-the-editor, guest columns, editorials resulting from editorial board visits, public speeches to internal and external groups, on-site events including elected or appointed officials, etc.

Community engagement: programming or events designed to meet community needs done in partnership with other organizations inside or outside of the library facilities; librarians actively participate in organizations and groups that positively impact the community

Digital promotions: online programs, website design/updates, blogs, social media campaigns, online fundraising, videos, etc.

Printed promotions: billboards, bookmobiles, postcards, direct mail promotions, brochures, annual reports, giveaways, etc.

Public relations/marketing campaign: summer reading program, year-long anniversary celebration, fundraising, community partnership, public awareness, etc.

Rebranding: new logo, renaming, rebranding, etc.

Special event: one-time special events, fundraisers, special programming, etc.

The Rules

The entry deadline is 5:30pm, February 15 (if the 15th is on a Saturday or Sunday, the deadline is 5:30pm the following Monday).

  • Eligible entries must be promotional activities conducted in the past two years.
  • Entries are accepted via email or mail.
  • All entries and supporting materials will remain with TLA. The association reserves the right to publish any and all entries on the TLA website and in other online or print publications.
  • Submitting organizations must have copyright ownership of all items submitted for consideration. Submitter acknowledges that he/she has full copyright authority to assign use rights to TLA

The deadline for the 2019 Branding Iron Awards has passed. Applications for 2020 will open in September.

Online entries

Complete the Google Form and upload all materials including, but not limited to, supporting information, photographs, brochures, advertisements,newsletters, posters, etc. If submitting radio spots or other audio, or videos, either include the digital files or a web link to where they are hosted (YouTube, Dropbox, etc.). You may upload up to 10 files, of any file type, with a maximum file size of 10MB.

NOTE: If you use the online form to submit your entry, you will be required to sign into your Google account.

If submitting in multiple categories, complete an online form and provide supporting information for each entry. Online entries must be received by 5:30pm February 15.

Emailed or Mailed Entries

If you prefer not to use the Google Form, complete the  PDF entry form. If submitting in multiple categories, complete a form and provide supporting information for each entry.

Include the complete entry form and responses with copies of all supporting materials including but not limited to, photographs, brochures, advertisements, newsletters, posters etc.

If submitting radio spots or other audio, or videos, either include the files on a flash drive or specify the web link where they are hosted (Dropbox, YouTube, etc.) in your supporting documentation.

Email your complete entry form and responses with all supporting materials to  Wendy Woodland, TLA director of advocacy communications by February 15. Please compress or zip large files.

Mail entries to Texas Library Association, Attention Branding Iron Awards, 3355 Bee Cave Rd., Ste. 401, Austin, TX 78746. Entries must be received by February 15.

Judging

  • Eligible entries will be judged by a panel according to the quality of the final product and campaign/project outcomes.
  • First place and honorable mention will be awarded in each category.
  • An overall Best of Show will be awarded to one entry and will be presented at the TLA Annual Conference.

For more information, contact Wendy Woodland, TLA director of advocacy and communications.

Branding Iron Award Past Winners
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