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Tuesday, October 27 | 3:30 – 4:30pm Beyond the Numbers: Turning Library ROI Data into Stories that Build Public Support
Learn how to turn library ROI data into stories that resonate with stakeholders and the public. Building on the statewide economic impact study commissioned by the Texas Library Association, this session draws on research, best practice, and case studies to show library leaders how to pair data with narrative, communicate benefits rather than features, and reach the audiences who shape the library’s future.
Presenter: Jonathan Alba, JBK Economics
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