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The Texas Library Association (TLA) Public Relations and Marketing Committee has something big in the works, and we’re excited to share a sneak peek. This year we’re working on a new public awareness campaign: Libraries Transform Texas. Sound familiar?

Perhaps you’ve seen the bright, bold “Because” statements from the American Library Association’s Libraries Transform campaign, powerful declarations of the many reasons libraries are essential to their communities. In the spring, ALA introduced state-specific branding for state library chapters and encouraged them to adapt the Libraries Transform messaging and branding in their own states.

Adopting the Libraries Transform message not only allows TLA to take advantage of the momentum the national campaign has already created, but also builds on the current Powered Libraries campaign to encourage a broader perspective on the transformative power of libraries.

Libraries are still the “technology-centered institutions in the community” Powered Libraries promotes; but libraries are also people-centered and learning-centered and community-centered, all values Libraries Transform Texas emphasizes.

So while we transition to Libraries Transform Texas, we want to recognize the success of the Powered Libraries campaign, the ideas shared and projects powered since 2016.

Maybe you stopped by the Powered Libraries booth at the entrance to the Exhibit Hall and entered to win a maker bundle for your library. Maybe you remember the Powered Road Trip through libraries in West Texas. Maybe you shared your own Powered Library program at you interacted with the Powered Libraries campaign over the last few years, we thank you for sharing the amazing stories and images.

PR & Marketing Committee members are hard at work on Libraries Transform Texas to help libraries and library supporters bring awareness to all the ways Texas libraries are transforming lives and communities.

We’ve started creating our own “Because…” statements to describe why libraries are essential to the Lone Star state:

  • Because Texans speak over 160 languages.
  • Because every dollar invested in Texas public libraries has a $4.64 ROI for communities.
  • Because Texas fought an Archives War to preserve our history.

Library supporters will also have the chance to share their own personalized “Because…” statements.Start thinking about the unique ways your library transforms your community and be prepared to share your story at TLA district meetings and TLA 2019! For inspiration, check out the great video District 5 librarians created to showcase “Because” statements.

In addition to tailoring the Libraries Transform messaging to Texas, the PR & Marketing Committee is also working on creating content for a new Libraries Transform Texas website and social media presence.

There are hundreds of Texas librarians and libraries that already use the Libraries Transform campaign, and we want to hear from you as we continue working on this transition.

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