You are using an outdated browser. Please upgrade your browser to improve your experience.

Close
Search
Join TLA

Because

The Texas Library Association (TLA) Public Relations and Marketing Committee has something big in the works, and we’re excited to share a sneak peek. This year we’re working on a new public awareness campaign: Libraries Transform Texas. Sound familiar?

Perhaps you’ve seen the bright, bold “Because” statements from the American Library Association’s Libraries Transform campaign, powerful declarations of the many reasons libraries are essential to their communities. In the spring, ALA introduced state-specific branding for state library chapters and encouraged them to adapt the Libraries Transform messaging and branding in their own states.

Adopting the Libraries Transform message not only allows TLA to take advantage of the momentum the national campaign has already created, but also builds on the current Powered Libraries campaign to encourage a broader perspective on the transformative power of libraries.

Libraries are still the “technology-centered institutions in the community” Powered Libraries promotes; but libraries are also people-centered and learning-centered and community-centered, all values Libraries Transform Texas emphasizes.

So while we transition to Libraries Transform Texas, we want to recognize the success of the Powered Libraries campaign, the ideas shared and projects powered since 2016.

Maybe you stopped by the Powered Libraries booth at the entrance to the Exhibit Hall and entered to win a maker bundle for your library. Maybe you remember the Powered Road Trip through libraries in West Texas. Maybe you shared your own Powered Library program at poweredlibraries.org.However you interacted with the Powered Libraries campaign over the last few years, we thank you for sharing the amazing stories and images.

PR & Marketing Committee members are hard at work on Libraries Transform Texas to help libraries and library supporters bring awareness to all the ways Texas libraries are transforming lives and communities.

We’ve started creating our own “Because…” statements to describe why libraries are essential to the Lone Star state:

  • Because Texans speak over 160 languages.
  • Because every dollar invested in Texas public libraries has a $4.64 ROI for communities.
  • Because Texas fought an Archives War to preserve our history.

Library supporters will also have the chance to share their own personalized “Because…” statements.Start thinking about the unique ways your library transforms your community and be prepared to share your story at TLA district meetings and TLA 2019! For inspiration, check out the great video District 5 librarians created to showcase “Because” statements.

In addition to tailoring the Libraries Transform messaging to Texas, the PR & Marketing Committee is also working on creating content for a new Libraries Transform Texas website and social media presence.

There are hundreds of Texas librarians and libraries that already use the Libraries Transform campaign, and we want to hear from you as we continue working on this transition.

Latest News
View all News

86th Texas Legislative Session Begins

Advocacy, TLA News

Members of the Texas Legislature have returned to Austin the 86th Legislative Session. Rep. Dennis Bonnen (R-Angleton) was elected Speaker of the House on January 9, and Governor Greg Abbott and Lt. Governor Dan Patrick were sworn into office on Tuesday, January 15. Comptroller Glenn Hegar provided the revenue estimate for the 2020-2021 biennium. Legislators […]

Read More

2019 Lariat Reading List Announced

TLA News, TLA Reading Lists, Uncategorized

The Texas Library Association’s annual Lariat Reading List calls attention to outstanding fiction published during the year that merit special attention from adult readers. Since 2009 the goal of the Lariat Reading List has been to highlight outstanding fiction that is simply “a pleasure to read.” The Texas Library Association is proud to announce the […]

Read More